Essentials of Business start-ups and entrepreneurship

Description

This textbook aims to provide readers with a solid foundation in the essentials of business start-ups and entrepreneurship, including entrepreneurial mindset and leadership, business idea generation and opportunity recognition, business planning and strategy, marketing and sales, finance and funding, operations and management, and entrepreneurial ecosystems and support systems. This textbook is designed for undergraduate students pursuing a degree in entrepreneurship, business, or a related field, graduate students seeking to enhance their knowledge and skills in entrepreneurship, entrepreneurs and small business owners looking to start, grow, or scale their ventures, educators and trainers seeking a comprehensive resource for teaching entrepreneurship.